Marketing Services

When a small business hires a marketing expert, the expert typically performs a range of tasks and responsibilities to help the business achieve its marketing goals. Here's what a marketing expert does when working with a small business:

Assessment and Planning:
The marketing expert starts by assessing the current marketing efforts and the business's overall marketing needs. They work with the business owner to set clear objectives and create a marketing plan that aligns with the company's goals.

Market Research:
They conduct research to understand the industry, target audience, and competitors. This helps in identifying market trends, opportunities, and potential challenges.

Strategy Development:
Based on the assessment and research, the marketing expert develops a comprehensive marketing strategy that outlines the approach, marketing channels, and key messages to be used.

Content Creation:
They create or oversee the creation of marketing content, such as blog posts, social media updates, email newsletters, and advertisements.

Campaign Management:
Marketing experts manage and implement marketing campaigns. This includes setting up and optimizing advertising campaigns, scheduling and publishing content, and engaging with the audience on various marketing channels.

SEO and Website Optimization:
If applicable, they may optimize the business's website for search engines (SEO) to improve visibility and drive organic traffic.

Social Media Management:
They manage the business's social media accounts, creating and sharing content, responding to comments, and growing the social media audience.

Email Marketing:
Experts often create and manage email marketing campaigns to nurture leads and engage existing customers.

Paid Advertising:
This can involve managing pay-per-click (PPC) advertising campaigns on platforms like Google Ads or social media advertising on platforms like Facebook or Instagram.

Analytics and Data Analysis:
They regularly analyze data using tools like Google Analytics, social media insights, and email marketing metrics to measure the effectiveness of marketing efforts.

Optimization and Adjustment:
Marketing experts make data-driven decisions and adjustments to campaigns to ensure they are as effective as possible. This may involve A/B testing, refining ad targeting, and reallocating resources.

Budget Management:
They manage the marketing budget, allocating resources effectively to maximize ROI.

Reporting and Communication:
Regularly communicating with the business owner or stakeholders, marketing experts provide reports and updates on campaign performance and progress toward goals.

Education and Training:
Depending on the arrangement, the marketing expert may educate the business owner or team members on marketing strategies and best practices.

Staying Informed:
Marketing experts continuously stay informed about industry trends, algorithm changes, and new tools to ensure the marketing strategies remain up to date and effective.

The role of a marketing expert is multifaceted and tailored to the specific needs and objectives of the small business. It involves a mix of strategic planning, content creation, data analysis, and ongoing optimization to help the business succeed in a competitive marketplace.

Branding

 Email Marketing Campaigns
Website Design/Maintenance

Website Analytics Reporting
Blog set up/Maintenance
Live Webinar/Virtual Meeting Assistance

Sales Funnel Creation and Management 

​E-Book/Digital Magazine Creation & Management 

Self Authoring/E-book Formatting
Product Launch Assistance
Photo / Video editing
Podcast Creation/Management

Virtual Summit Event Creation/Management

Press Releases
PR Management